According to ElevenLabs (@elevenlabsio), Eleven Music's AI technology excels at generating epic, cinematic orchestral soundtracks, enabling creators to produce high-quality audio for video and film projects. In a recent interview, Jack from the ElevenLabs video team highlighted effective prompt engineering techniques used during the Eleven Music launch video production. These strategies allow users to guide the model toward creating more expressive and dynamic compositions, opening new business opportunities for content creators and media production companies seeking scalable, on-demand soundtrack solutions (source: ElevenLabs Twitter, August 17, 2025).

According to @elevenlabsio, ElevenLabs has introduced the ChromaAwards, positioning it as the 'Olympics' for AI-driven film, music, and gaming. This global competition highlights how creative AI tools are transforming storytelling, reducing barriers to entry, and enabling diverse creators to participate in content creation. The ChromaAwards aims to accelerate adoption of generative AI in media production, opening up new business opportunities for startups and established companies looking to leverage AI for scalable, innovative content. (Source: @elevenlabsio, August 11, 2025)